The purpose of these guidelines is to ensure consistency and maintain the integrity of Prescott College’s brand across all print materials. These standards should be adhered to by all departments and vendors involved in the creation of print collateral. For assistance with any print projects, please contact the Marketing Team.
Logo Usage
Primary Logo
- Preferred Placement: Top left or top right corner of the page.
- Clear Space: Ensure there is sufficient space around the logo equal or larger to the height of the letter “P” in the logo text.
- Color Versions: Full color, black, and white versions of the logo are acceptable. Use the full-color logo on white or light backgrounds. Use the black or white logo on contrasting backgrounds.
- Restrictions: Do not alter the logo colors, proportions, or orientations. Avoid placing the logo on busy or textured backgrounds.
Typography
Primary Typeface
- Headlines and Titles: Red Hat Display, 24-36 pt, bold or a heavier weight.
- Body Text: Red Hat Display, 11-14 pt, regular.
- Captions and Footnotes: Red Hat Display, 9-11 pt, regular.
Hierarchy
- Headlines: Use larger, bold type to create visual hierarchy.
- Subheadings: Smaller than headlines, but bold and distinct.
- Body Text: Clear and readable, maintain consistent line spacing.
Colors
For the official color palette, please refer to our Color Palette Webpage.
Imagery
- Quality: High-resolution images (300 DPI or higher for print).
- Content: Images should reflect the college’s values, showcasing diversity, student engagement, and campus facilities.
- Consistency: Use similar color tones and styles for a cohesive look across materials.
Layout and Design
Templates
- Use pre-approved templates for common collateral such as flyers, brochures, posters, and business cards.
- Ensure alignment and spacing are consistent. Use a grid system for layout balance.
- Margins: Maintain at least a 0.5-inch margin on all sides.
- Bleeds: Include a 0.125-inch bleed for all print materials to ensure no white edges after trimming.
Tone and Voice
Messaging
- Voice: Professional, inclusive, and inspiring. Reflect the college’s commitment to academic excellence and community engagement.
- Language: Clear, concise, and free of jargon. Adapt tone to the target audience (e.g., prospective students, alumni, faculty).
Copy Standards
- Proofreading: All copy should be thoroughly proofread for grammar, punctuation, and clarity.
- Acronyms: Spell out acronyms on first use with the acronym in parentheses. Example: Department of Computer Science (DCS).
Print Production
Quality Control
- Proofs: Obtain and review print proofs before final production.
- Paper Stock: Use high-quality paper appropriate to the collateral type (e.g., glossy for brochures, matte for flyers).
- Sustainability: Whenever possible, choose environmentally friendly printing options and recycled paper.
For Further Assistance
Contact the Marketing Team
If you have any questions, need further clarification on these guidelines, or require assistance with a project, please contact the Marketing Team at [email protected] or place a marketing request via the link below.