Photography and Video
Photography
Prescott College’s photography showcases the richness and diversity of the Prescott College community and the breadth of experiences at Prescott College, both on campus and in communities around the world. Compelling images grab the audience’s attention and elicit an emotional response. Images should be used to reinforce the primary messages and brand values.
So what characterizes a good Prescott College photo?
- Authentic – unstaged and unaltered
- Dynamic – showing movement
- Engaging – students engaged in their learning
- Inspiring – showing our unique classroom settings
Tips!
- Use natural lighting
- Create an authentic feeling through
- cropping and out-of-focus elements
- Capture people doing their work and
- the results of their work
Examples
Video
Videos are powerful tools for capturing the essence of our college’s brand, showcasing the vibrant campus life, academic excellence, and diverse community. From campus tours to student testimonials, each video serves as a window into the unique experience offered by our institution. Here, we provide guidelines and best practices for creating compelling videos that resonate with our audience and authentically reflect our college’s identity and values.
- Embrace Boldness: Infuse your videos with innovative ideas, striking visuals, and confident messaging that reflect the college’s adventurous spirit and willingness to push boundaries.
- Foster Togetherness: Showcase the sense of community and camaraderie among students, faculty, and staff through collaborative projects, group activities, and shared experiences.
- Evoke Passion: Capture the enthusiasm, dedication, and passion of individuals within the college community, whether it’s through academic pursuits, extracurricular activities, or community engagement.
- Authenticity is Key: Keep your videos genuine and sincere, highlighting real stories, voices, and moments that authentically represent the college’s values.
- Tell Compelling Stories: Craft narratives that inspire and resonate emotionally with your audience, focusing on personal journeys, transformative experiences, and impactful achievements.
- Visual Excellence: Ensure high-quality production values, including crisp visuals, professional editing, and captivating cinematography, to captivate viewers and maintain their engagement.
- Showcase Diversity: Celebrate the diversity of backgrounds, cultures, and perspectives within the college community, emphasizing inclusivity and respect for all individuals.
- Align with Brand Identity: Maintain consistency with the college’s branding elements, color palette, and visual style to reinforce brand recognition and identity.
- Engage and Interact: Encourage viewer interaction and engagement by incorporating interactive elements, such as polls, quizzes, or user-generated content, to foster a sense of connection and participation.
- Inspire Action: End each video with a clear call to action that encourages viewers to learn more about the college, get involved, or take the next steps toward becoming part of the vibrant community.