Brand and Marketing Guide
The Brand and Marketing Guide is intended to foster a strategic connection between the Prescott College mission and its internal and external marketing, creating a holistic approach that takes into account all audiences and strengths of the institution.
Getting Started
The Prescott College brand guide is frequently revised and expanded upon to reflect changing industry best practices and PC policies and to meet the needs of the PC community. Please always reference brandguide.asu.edu as your source of truth for the most current information about standards, tools and resources.
Color palette
There’s more to our color palette than just tan and teal. Find the right colors for your digital and printed projects.
Fonts and typography
When to use Red Hat Display and how to express the PC brand through typography.
Logos
Logos aren’t just embellishments; they concisely represent the college brand. Learn how to use approved logos — and how not to.
Standards and guidelines for executing email marketing communications on behalf of PC.
Photography and video
From PC-branded imagery to tips on capturing your own photos and video, these guidelines ensure that your visuals convey the PC story.
Social media
PC policies and guidelines to help you create social posts and interact with your audiences on behalf of the university.
Standards and procurement guidelines for PC print projects, including business cards, stationery and name tags.
Web
Web standards and tools for prescott.edu websites, including development, design, content, SEO and data and analytics.
Templates and backgrounds
These tools can help you get started quickly and keep your work on brand with PC-branded templates.
Examples of brand-aligned projects
Lookbooks (sample galleries) of brand-aligned projects completed by our Marketing team and PC community.
Writing style
From email signatures to reports, follow these guidelines to ensure that your audience understands your message.
Approved vendor list
Using approved vendors requires fewer quotes and ensures you’re working with vendors who have agreed to follow PC policies.